A Sufi's view on repeating God's name

"By repeating the name of God you forget your self. In forgetting the false self lies the secret of spiritual attainment. Spiritual attainment apart, even the secret of the great works of musicians and poets was that they forgot themselves in their work. In order to give life to something, one must make a sacrifice, and in spiritual attainment it is by the sacrifice of the false self that one comes to the real self." - Hazrat Inayat Khan